Forever Yours

Case Study

Creative • Production • Event Management

Challenge

To ideate and execute two major events in early January, honoring Derrick Rose's iconic return to Chicago. More than just a celebration of his legendary career, this was a heartfelt tribute to the city, the people, and the communities that shaped him.

What we did

We brought Derrick Rose's Forever Yours celebration to life through two standout events: Roses Flower Shop and Homegrown at Simeon. From concept to execution, Times10 managed creative, production, and logistics while collaborating closely with Derrick's team to ensure every detail honored his story and the city of Chicago.

Roses Flower Shop
→ Venue sourcing and creative ideation
→ Full exterior and interior design concept
→ Custom branding and event toolkit
→ Day-of execution and on-site management
→ Same-day bouquet delivery experience for fans
Homegrown at Simeon
→ Photo op installation: Derrick Rose x Simeon
→ Custom hallway timeline build
→ Local partnership with Italian Fiesta Pizzeria
→ Branded candy stand and balloon décor
→ Game jersey reveal + event management
→ Design, fabrication, and printing of all event assets
→ Lasting school contributions: custom student section banners, scorer's table upgrade, new gym banners, and branded seating