C4 Energy
'Ignite Your Fire'

Case Study

Strategy • Creative • Influencer • Public Relations • Production

Challenge

Develop a breakthrough brand campaign to launch C4 Energy into the ready-to-drink space, transitioning from a pre-workout supplement brand to a major player in the energy drink category.

The goal: Drive retail velocity, boost online and in-store sales, and build a bold brand presence across digital and physical shelves.

What we did

Times10 launched a full-funnel brand campaign to introduce Ignite Your Fire (IYF) and establish C4 as a cultural force in the energy drink space. We developed a bold creative platform that merged fitness, music, fashion, and lifestyle, designed to connect with the next generation of energy drinkers across every touchpoint.

Integrated Brand Platform: Built "Ignite Your Fire" as a unifying creative idea across all channels and assets
→ Talent Partnerships: Cast a diverse group of athletes, musicians, and creators to represent the campaign authentically.
→ Content Creation: Produced high-energy hero films, social-first cuts, disruptive digital assets, and on-the-ground activation content.
→ Social & Digital Strategy: Deployed content across Meta, YouTube, TikTok, and influencer channels to build awareness and drive trial.
→ Retail Integration: Extended the campaign to in-store environments with bold visuals and QR-to-content engagement.
→ Earned & Owned Media Push: Delivered a cohesive story through organic and paid content to amplify reach and conversions.