Ben didn’t accidentally end up in this profession. Better said, he grew up in it. Both sets of his grandparents were cutting-edge entrepreneurs. His father, Peter, still remains a highly sought-after marketing and franchising consultant after having spent years in professional sports where he was recognized as a master promoter and corporate partnership genius. His Mom is an award-winning author, a former film critic, a veteran of professional theater and currently, a writing professor at an acclaimed East Coast University. His brother is the man behind Popular Demand, a streetwear success story, inspired by L.A. and worn throughout the world. Ben credits his family for his 24/7/365 work ethic, his unwillingness to say no to what others would simply consider too challenging and his ability to bring all kinds of people together to ensure the success of any project.