adidas FOG II
Basketball D Rose
Case Study
Creative • Production • Event Management
Challenge
Launch the Fear of God Athletics II Basketball D Rose in a way that honored Derrick Rose's legacy, resonated with Chicago culture, and aligned with Fear of God's refined, minimal aesthetic, while cutting through a crowded basketball and sneaker landscape.
What we did
december 4 | 2 hour private event
december 5 | Open to the public
- Creative Event Concepting
- → Concepted and produced an immersive, museum-style experience celebrating Derrick Rose's legacy with adidas and the launch of the Fear of God Athletics II Basketball D Rose shoe.
- → Blended Chicago culture with Fear of God's minimal, luxury-driven aesthetic through spatial storytelling and design.
- Custom Branded Touchpoints
- → Designed and executed custom environments including hero shoe displays, archival installations, branded flooring, vinyls, lighting moments, and gifting experiences.
- → Integrated Fear of God, adidas, and Derrick Rose branding throughout the space with a refined, cohesive visual language.
- Celebrity & VIP Management
- → Coordinated Derrick Rose's arrival, VIP hosting, and managed high-touch interactions.
- → Executed a dedicated photo line and controlled movement for talent, media, and key guests.
- Interactive Fan Experiences
- → Created immersive moments including mirror photo installations, archival shoe displays, and storytelling touchpoints that invited guest participation and discovery.
- Influencer & Media
- → Hosted key influencers, media, and cultural tastemakers across the private preview.
- → Supported organic content creation and press moments tied to the launch.
- On-Site Content Capture
- → Captured high-quality photography and social content across talent, product, environment, and guest experience for post-event storytelling and press.
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